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| Job Category: | Product Marketing Manager |
| Job Title: | Director Product Marketing |
| Location: |
Gloucester,MA |
| FT/PT: |
Full-Time |
| Shift: |
1 |
| Date Posted: |
02/10/2010 |
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| Job Description: |
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| Director Product Marketing
Implement, drive and help develop product strategy required to meet VSEA’s Plasma Doping Implant market share and gross margin goals
Responsibilities
· Directs, develops and executes product marketing plans for the Plasma Doping (PLAD) Product line including product definition, pricing, positioning and promotion.
· Defines product roadmaps that ensure the product line will achieve competitive advantage throughout the product life cycle.
· Be the product conscience, accountable for assuring Plasma Doping (PLAD) competitiveness, growing market share, increasing gross margins, and strong branding.
· Develops market collateral including white papers, datasheets, product profiles, and other sales enablers to sustain a successful sales process
· Ensures regional marketing and sales teams are equipped to win against the competition including designing and delivering training programs and selling tools.
· Drives consensus on and achieve support for product strategy and implementation requirements. Negotiate consensus product plans w/engineering.
· Ensures product cost, development schedules, and performance constraints are optimized in all development activities to best meet market needs and opportunities
· Engages with customers to form, test, promote, and build market demand for VSEA’s Plasma Doping (PLAD) offering
· 20-30% International Travel
Requirements
· Expert understanding of Semiconductor Manufacturing Capital Equipment market with high level of technical competence in semiconductor manufacturing. Expertise in Ion Implantation and/or Plasma Doping strongly preferred.
· Ability to conduct in-depth technical and business analysis, prepare product roadmaps, market requirements, pricing strategies, product option architectures, and market introduction plans.
· A demonstrated ability to solicit customer needs and interpret market direction and requirements
· Proficient at recognizing market opportunities, and articulating a complete business case to support investing in those opportunities
· Expert understanding and ability to execute marketing processes including market requirements development, product launch execution, sales kit development, sales force training, and product promotion for semiconductor capital equipment.
· Minimum of technical undergraduate degree (Ph.D. in related field preferred), with 10+ years experience in product marketing and applications.
· Extensive (10+ years) experience in semiconductor capital equipment marketing and product management with Ion Implantation and front end process experience preferred.
· Basic knowledge of the semiconductor industry, transistor formation and process integration in IC manufacturing, including implant, post implant clean and PR ash, anneal, basic materials and device characterization techniques.
· Experience working with semiconductor manufacturers, fab level experience preferred. |
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Interested in this career opportunity?
Submit your resume here |
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